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Special activities deliver at WIA Summit 2022

By Michelle Pelletier Marshall, Women in Agribusiness Media (August 9, 2022)

More than 800 attendees are expected at the upcoming 2022 Women in Agribusiness Summit, which will take place in Dallas, Texas, September 26-28. While the conference is well-known for providing the best industry content (think agenda topics like an update on the impact of the war in Ukraine, what ESG means for ag, immigration solutions, and price volatility in the feed sector), the special activities are always a favorite and bring the WIA community together for unique events.

This year’s offerings start with a WIA Members Only Night Out on Sunday, September 25 at the Electric Cowboy, a fun and inviting country music club, where participants will enjoy swing dance lessons, and for sure see some Texas Two Step and country line dancing. This is a members-only event.

Also to note, but already sold out due to popular demand (make sure to take advantage of the other activities before it’s too late), is an industry tour to Buckhead Meat of Dallas, a Sysco-owned secondary processing plant that handles beef, lamb, pork, poultry, and seafood. During the tour on WIA Summit opening day – Monday, September 26 – attendees will get a first-hand look at how proteins move from primal cuts into individual portions for restaurant service.

Meanwhile, a 2.5-hour workshop “Leading a Great Sales Team” will be led by Greg Martinelli, sales and training coach, speaker and author. Martinelli, who has spent the last 30 years selling and leading sales teams across North America, works with agribusiness companies to increase sales productivity, profits, and ultimately dominate their market. This interactive session is designed to help attendees gain confidence, improve territory management, and become a trusted advisor. Martinelli will introduce specific ways for leaders to triple down on their selling approach by practicing persistence, empathy, and genuine optimism, as well as finding ways to differentiate oneself from competitors.

On Monday evening, the very popular annual Women in Protein Dinner, sponsored by ING, will take place at one of the nation’s finest steakhouses – the chef-owned Y.O. Steakhouse. Women from across the value chain of the animal protein sector make this a must-attend item on their list.

We can’t forget the very popular yoga offering – all skill levels are welcome – which will take place onsite at the hotel on Tuesday and Wednesday mornings, September 27 and 28, from 7 to 8 a.m.

Space is limited for these special activities and they do sell out. Most require additional reservations and a fee. See the WIA Special Activities page for details.


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